Publishing plan

Internet publishing and me go a long way back.

The day before I launched this site was the 20th anniversary of the birth of the web - and I've had a ringside seat for the great majority of its history. I witnessed its explosive growth through several generations of technical evolution. Between 1995 and 2009 I was involved in a succession of politically inspired Internet publishing projects. I worked in a variety of roles - from setting up infrastructure and writing software to editing, moderating and writing content. This experience has given me a pretty good idea of what works on the web and, less fortunately, a lot of experience of the pitfalls that web-publishing projects can fall into. The particularly frustrating thing about these pitfalls is that people repeatedly fall into the very same holes with each new generation of technology. Eventually, the frustration got too much and I burned out completely - I still can't hear the word "indymedia" without instinctively adopting a foetal position.

"I still can't hear the word 'indymedia' without instinctively adopting a foetal position"

So, this time round, in trying to tell my story on the web, I put a lot of thought into coming up with a publishing plan to avoid plunging merrily into one of the holes that I know so well. Rather than being a precise pre-defined plan as to exactly what to publish and when, I adopted a set of principles to guide the journey.

1. I'll publish the story in serial form over the course of a year

The web is much better suited to short material than to long texts. The trend towards shorter, more concise and more fragmentary information snippets has been constant since it's birth. I have a fairly long story to tell and, while I'm not going to go the whole hog and divide it up into a series of tweets, I''m going to try to present it in bite-size chunks that can be comfortably read on a screen.

I also want to avoid the prospect of a story that goes on for ever, so I've given myself a time limit of a year. Whatever I can tell in that year I will, everything else I'll have to leave out. By the 30th of April 2014, I will have completed the story - what I do with the website afterwards I'll leave as an open question.

2. I'll publish material on a regular basis

People are creatures of habit and don't easily follow stuff that is irregularly produced. This is particularly important on the web where the competition for attention is so intense. Therefore, I'm going to make a big effort to publish new material on a regular schedule. My initial goal is to publish at least one new substantial installment each week - and to publish less substantial material at least every second day (I have lots of minor material based on stuff I've published in the past that will decorate the main narrative.) Which brings me to my next point.

3. I'll publish material in a number of different themed streams

The mainline of my story is a narrative detailing my journey through the far left political movements of the last two decades that is half-memoir, half reflective theoretical analysis. However, in addition to that, I plan to publish several more in-depth topic-specific narrative threads. These will cover areas such as political theory, media analysis, the inner workings of various strands of the anti-globalisation movement (the anarchists, indymedia, reclaim the streets, the anti-war movement, the summit protests and so on). I'm going to do it like this because some people might only be interested in the overall high-level reflective narrative and won't particularly care for the tedious details on these topics. The general plan is to publish everything first in draft form as blog posts and to consider any feedback or responses I get before moving them to a more permanent home in the specific sections of the site. 

4. I'm going to avoid talking about topical events and current affairs as much as possible

I'm interested in publishing more analytic, reflective material and while I have all sorts of strong opinions about current affairs, the government, abortion legislation and so on, I'm going to keep them to myself as much as I can. If the history of internet discussion tells us anything it is that it is easy for such discussions to become all-consuming and for them to take up far more time than they merit. The Internet does not need another commentator complaining about the government. That base is well covered.

5. I'm going to make every effort to make the material accessible to a general audience

Most discussion in both science and politics is full of jargon. While jargon is undoubtedly useful in certain contexts, as often as not it does nothing other than to exclude those from outside the inner circle. I sincerely believe that most people are more than capable of engaging with reasonably complex ideas if they are accessibly presented. This means that I'm going to try to make my language as non-specialist as possible. Given the subject matter, some of the material will, inevitably, be a little bit complex and a little bit abstract, I'll try to break it down into everyday language and accessible concepts. I'll also try to situate the theoretical parts within the overall narrative and provide a mix of simple anecdotal memoirs to go alongside them. Finally I'm going to try to make sure that everything is presented as attractively and professionally as I can. For whereas nice images and elegant design are often not at all important to people who have deep interests in politics or science, they are very important for most people.

6. I'm going to make extensive use of technology to enrich the narrative and make it easier to follow

My story is largely text based - I am convinced that written text is still by far the best way that we have of communicating complex ideas. However, it would be foolish to dismiss the obvious success of the various technical enhancements which have driven the evolution of the web. They can clearly add immensely to the attractiveness of material and the ease with which people can engage with it. Therefore, I'm going to roll out a large number of technical enhancements to the site as I go along. Some of these will be basic and fairly boring - I'll need to introduce anti-spam measures pretty soon and I'll need to add various sections (e.g. "About Me") to put structure on the material. Others will be more interesting - video, audio, interactive maps, animated graphs, slideshows and so on. Meanwhile, I'll also add technical features which will make it easier for people to follow the various different thematic threads that I publish.

7. I'm going to try hard to avoid acrimonious debate

My seventh and final guideline is an important one! One of the characteristics of Internet communication, that was difficult to predict in advance, is that it seems to be very good at producing acrimony, snarkiness and polarised 'debates' which quickly degenerate into slagging matches and general mean-ness. I've seen far too much of this in the past to have any interest in engaging in such pointless arguments (I have not been without fault myself on occasion either). To some extent the format that I have chosen for telling my story is designed to reduce the opportunity for such arguments: it's hard to disagree with my historical account of what I thought in the past and what mistakes I made. Still I'm sure the Internet will turn up some people who will do so enthusiastically. In general, I'm resolved to avoid getting into polarised debates. I will try to respond to comments and questions and disagreements as long as they are civil, but I'm probably going to be fairly busy publishing the core material, which is my focus, and my time will be limited. I apologise in advance if I don't get around to responding to everything that I would like to.


 This document was originally published as a blog post.  Comments and responses can be added there.